Category: 3D Garments / Cloth Simulation
Date: September 2022
Is Adidas only about shoes? Think again. For this apparel campaign, we seized the opportunity to create 3D-renders for both male and female runners. This campaign promotes running in a reflective and fluorescent design because who doesn’t want to be visible while running, right? These assets complemented an existing photography campaign.
The motion capture data enabled us to capture specific silhouettes for custom compositions within the lighting setup we created. Using this data, we couldn’t resist creating some looping run cycles.
In this production, we were responsible for digital garment optimization, cloth simulation, motion capture, and also contributed to the look development stages.